THE SHAMEOVER SHIFT ™
Stop Negotiating With Alcohol. Start Trusting Yourself Again.
Drink Less Without White-Knuckling, Shame, or Giving Up Your Social Life
*Enrollment is limited to keep this experience intimate
You probably don’t have a drinking “problem.”
Drinking is your solution.
You drink because you’re overwhelmed, overstimulated and exhausted, and let’s be honest… it works!
You’re managing:
A busy mind that never shuts off
A full life where everyone needs something from you
Big emotions you were never taught how to regulate
A nervous system that’s been running on empty for years.
Alcohol became the easiest way to:
Take the edge off
Feel normal
Get one moment of quiet
And now?
You’re stuck in a cycle you don’t actually want anymore.
The cycle looks like this…
You tell yourself:
“Tonight, I’ll just have one.”
Then:
One turns into more
Sleep suffers
Anxiety creeps in
Shame shows up the next day
So you promise to “do better,” which works… until stress hits again.
This isn’t a discipline problem. It’s a regulation problem.
Why willpower keeps failing you (and why that’s not your fault).
Most “drink less” advice focuses on:
Rules
Limits
Control
All-or-nothing thinking
But when alcohol is being used to cope with stress, overwhelm, or emotional overload, restriction backfires.
For deeply feeling women, lasting change happens when you:
Calm the nervous system
Understand your emotional patterns
Rebuild trust with yourself
Remove shame from the process
That’s what ShameOver Shift™ is designed to do.
The ShameOver Shift™
A live, 12-week group coaching container that helps you change the relationship underneath your drinking—so moderation stops feeling like a constant battle.
Inside this container, you’ll learn how to:
Reduce overdrinking without quitting entirely
Calm your nervous system instead of numbing it
Respond to cravings with clarity instead of panic
Navigate social drinking without overthinking
Trust yourself again—around alcohol and beyond
This is not about drinking perfectly.
It’s about living peacefully.
The Process
Phase 1: Safety + Stability
Understand why you drink
Learn to regulate instead of resist
Reduce urges without restriction
Build safety and self-compassion
Result:
“I’m not broken. My body makes sense.”
Phase 2: Awareness → Choice
Spot craving cues early
Navigate social drinking confidently
Decouple alcohol from stress relief
Pause without spiraling
Result:
“I can drink—or not—and feel okay either way.”
Phase 3: Integration + Trust
Create your personal moderation standards
Handle slips without shame
Anchor habits that actually stick
Strengthen self-trust long-term
Result:
“I trust myself. I don’t need rules to feel in control.”
What the ShameOver Shift™ Is (and what it’s not)
ShameOver Shift™ is a live, 12-week group coaching container designed to help you:
Drink less without quitting entirely
Calm your nervous system instead of numbing it
Break the shame → drink → regret cycle
Build real self-trust around alcohol and emotions
This is not:
A sobriety program
A challenge
A drink tracker or rule-based plan
A “just stop drinking” mindset
This is a guided shift in how you cope, regulate, and choose—so moderation becomes easier and more natural over time.
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Real change takes time, and 12 weeks allows you to move out of survival mode, rewire patterns around alcohol and stress, and build self-trust that lasts long after the program ends.
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Weekly calls provide consistent support and real-time coaching, so you’re never left alone to “figure it out” or spiral between sessions.
With direct coaching, don’t have time to spiral, overthink, or give up—support arrives before shame takes over and keeps you moving forward with clarity.
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The private, ladies-only community offers a shame-free space to share wins, ask questions, and feel deeply understood—because healing happens faster when you’re not doing it alone.
Instead of carrying this quietly or feeling like the only one struggling, you’re surrounded by women who get it—so relief, validation, and confidence replace isolation.
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Starting together creates trust, consistency, and collective momentum, which leads to deeper breakthroughs and better long-term results than rolling, fragmented starts.
This turns “I’ll try” into real follow-through helping you finally break the start-stop cycle.
This Is For You If…
You want to drink less, not disappear from your social life
You’re exhausted by the mental back-and-forth with alcohol
You feel emotions deeply and get overwhelmed easily
You want calm, clarity, and consistency
You’re ready to commit to a real shift—not another reset
This Is NOT For You If…
You want strict rules, drink limits, or perfection
You’re looking for therapy or crisis support
You’re unwilling to self-reflect or participate
You’re not ready to take responsibility for change
This container is supportive and empowering.
Hi, I’m Erica Mallery!
I’m a former daily wine-drinker who reduced my drinking by over 90%—not by forcing myself to stop, but by understanding my nervous system, emotional patterns, and building self-trust.
I don’t believe most women need to quit drinking forever. I believe they need support without shame and tools that actually work in real life.
That’s what I teach—and what this container is built on.
Why me?
Ready to Stop Negotiating With Yourself?
The ShameOver Shift™ begins February 9.
Spots are limited to keep this container intimate and ensuring you get the attention and support you need.
Space is limited!Final Note
This program offers coaching and education and is not therapy or medical treatment. If you’re currently in crisis, please seek appropriate professional support.